We built the platform
we wished we'd had.

Albie was founded by two former No.10 Digital Chiefs who spent their careers in the rooms where communications decisions are made and who knew that AI for communications needed to be built by practitioners, not technologists.

THE FOUNDERS

Built by people who have been in the room.

Albie was founded by former No.10 digital chiefs who knew that communications AI needed to be built by practitioners - not technologists guessing how the work actually happens.

Former Chief Digital Communicator at 10 Downing Street, BBC News senior editor, Channel 4 and LADbible. Peter has spent his career at the intersection of technology, storytelling, public trust and high-stakes decision-making. He lectures on Communications and AI at London Business School.

Peter Heneghan

Co-founder and CEO

Former Chief Digital Communicator at 10 Downing Street and senior communications leader across government, bp and AstraZeneca. Chris helps leaders turn emerging technology into practical, governed communications capability that works under real organisational pressure.

Chris Hamilton

Co-founder and Managing Director

Meet the team

The people behind the platform

Dmitriy Boiko

Engineering and Development

Dani Heneghan

Design and Experience

Juliana Carroll

Marketing and Operations

Dmytro Maior

Backend Development

THE ALBIE STORY

We built the operating model first.
Then we built the software.

01 -THE IDEA

At the heart of government

We spent years leading digital communications at 10 Downing Street, including through the COVID pandemic. At our peak, two hundred communicators spanning crisis, strategy, media, data, behavioural science and internal comms.

We started experimenting with AI early and could see what was coming. But we also knew it was not ready. We left with one idea we could not shake:

"One day, this entire operating model will be software."

02 - THE FIELDWORK

Two years in the field

Before building anything, we went to find out where AI actually works in communications. Two years, dozens of organisations — from Disney and the UN to Amazon and Oxford University. Not demos. Real work, real pressure, real comms teams.

We learned what AI can do, what it cannot, and where the gap between generic tools and what communicators actually need is biggest. Every workflow in Albie comes from something we saw fail, or succeed, in that period.

03 - THE PLATFORM

The consultancy first, then the software

We built the advisory practice first, then built the platform around it. Every tool, every workflow, every design decision comes directly from that fieldwork. We launched eight months ago. Today the platform is live and in use across corporate, government and agency teams in the UK, US and the Gulf.

Albie is the operating model comms teams have always needed and never had.

100+

Specialist workflows built from real communications work

2 years

Field research across governments, corporations and media

UK, US, Gulf

Live with communications teams across three regions

OUR MISSION

Faster, sharper communications.
Still unmistakably yours.

“Properly” is the hard part. Not faster. Not cheaper. Clarity, accuracy and professional judgement built into every workflow, with the right governance behind every piece of work.

Practitioners first

Every tool, workflow and training session designed by and for communications professionals.

Governance is not optional

Albie makes accountability easier, not harder. Across your team, your approvals, your output.

Selective by design

Built for professional communications teams, not everyone. Because communications is a discipline, not just a task.

Human judgement stays central

People own the strategy, the risk, the approval and the consequences. Always.

Our model

A single system for AI-enabled communications capability.

Platform, advisory and training — three parts that reinforce each other. Software to run the work. Advisory to guide the change. Training to make adoption stick.

Platform

Albie for your team

Specialist AI workflows for communications teams, configured around your organisation's voice, knowledge and approvals.

Advisory

Strategy and implementation

Strategic audits, leadership immersions and adoption roadmaps from practitioners who have been in the room and been accountable for the decisions.

Training

Workshops and programmes

Applied learning for communicators at every level - building the confidence, shared standards and habits that make AI adoption last.

Ready when pressure hits?

See how Albie would work for your team.

Book a 30-minute demo with the Albie team. We will show how the platform, advisory and training can help your organisation communicate with more speed, consistency and control.

We built the platformwe wished we'd had.